This eye-catching Marilyn Monroe print shirt was part of Fall Winter 2019, the first catwalk show for J. Anderson's Menswear Collection at Loewe. It has gained massive popularity after celebrities like drake started to wear and endorse the piece. With a super light viscose material, and a massive Marilyn Monroe print on the front, the definition of statement piece gets redefined. The shirt features a classic collar, a concealed button fastening, long sleeves, button cuffs, a loose fit and a straight hem.
Founded in Madrid in 1846, Loewe spent more than 100 years dealing in leather purses and handbags, even producing them for Spain’s royal family, before launching its ready-to-wear collections in 1965.
The man responsible for Loewe's present cultural popularity is british designer Jonathan Anderson, who from the beginning of his time as creative director, progressively revealed the different creative elements that embody his vision for the brand , from an updated logo and new ad campaign, to an active social media strategy. Anderson’s understanding of pop culture and the power of association has helped elevate Loewe to a new stage of coolness . Before Anderson’s arrival, the brand had a reputation for being stuffy and strait-laced. But he wasn’t tactless in his interpretation of menswear, as many chose to be. Anderson’s interpretation of millennial fashion was way more refined than the ones of his competitors. With gaining more and more popularity throughout the years, it has now become one of the most demanded brands in the industry. The fashion house continues to bring a fresh and contemporary approach to every piece focusing on unconventional and complicated details. It looks like J. Anderson leads his team with a spirit that decides not to follow, but to define trend.
Designer: Jw. Anderson
Composition: 100% Viscose
Retail Price: 990€
Fit: Slightly oversized
Condition: Brand new with tags
Size medium: length 32“, chest 42“
as seen on:
Loewe Fall Winter 2019 - Look 28
Aubrey Graham, 2019